Sportingbet Livebetting Review

Sportingbet is widely considered one of Europe’s leading Livebetting bookmakers. The company claims to have the best odds in the UK and in most cases, this is correct. Along with Bet365, Sportingbet has one of the most impressive Livebetting departments on the web. They have been in business since 1998 and were major frontrunners in the advent of online gambling. Today, the English bookmaker quotes prices for an immense number of sports and markets. Sportingbet Group has over 2 million customers, making it one of Europe’s largest sportsbooks.

Sportingbet is unique in that they provide options for Flash and non-Flash interfaces. Non-Flash is made available for slower systems that cannot handle Sportingbet’s graphics. The menus can be difficult to navigate so we have included a brief introduction:


  • The Flash interface has a vibrant feel to it with sky blue colors and brief sounds announcing the arrival of goals. The menu is located in the left frame and ordered first by sport, then match. Drop down menus are used to show/hide markets you wish to view. Odds changes are announced by Green or Red arrows accompanied by a short musical note. A betting diary can be viewed at the bottom left of the screen. The Bet Slip appears in the right frame and here you can calculate multiples and potential profit. The Bet Slip marks the only weak point in Sportingbet’s Livebetting menu. At times it can be a bit slow and takes a few seconds to add, remove or place a bet.
  • The non-Flash interface is navigated much the same as Sportingbet’s early markets are. A simple list of current and upcoming matches are listed according to sport. The Bet Slip once again appears in the right frame and you can calculate bets here. Though not as aesthetically pleasing, the simple interface can be invaluable when time is of the essence.

Sportingbet is well known for the quality in their fixed odds markets. Some extra Vig is taken during in-play betting but odds are still quite competitive. Football 1×2 markets are generally the highest across the board compared to other bookmakers, making Sportingbet ideal for betting on favorites.

Odds fluctuate rather often providing a more fast-paced experience. Many people find this exciting, but those looking for a simpler affair should check out Tipico. If an odds movement occurs while you are using the Bet Slip, Sportingbet will warn you that odds have changed and ask you to recalculate your wager.

By and large the biggest advantage to Sportingbet is the incredible amount of markets available in running. Nearly 100 different bets are available for 90 minutes during Football matches. Other sports have fewer options with competitive pricing. Market suspensions occur quite frequently as there are many lines to be updated.

Sportingbet includes live scores, statistics and even a tv station, but has yet to implement Live streaming videos. This has come to be expected among competitive online sportsbooks and can often be a make-or-break feature for potential customers. They are, however, one of Europe’s largest bookmakers and will likely include this ‘little’ extra soon.

Overall, Sportingbet has an exciting and futuristic feel to it. Many years of experience have given this bookmaker a reliable reputation and customer service is only a mouse-click away.

Complete list of sports covered:

  • American Football
  • Baseball
  • Basketball
  • Beach Volleyball
  • Boxing
  • Cricket
  • Darts
  • Ice Hockey
  • Football
  • Futsal
  • Golf
  • Handball
  • Rugby League
  • Rugby Union
  • Snooker
  • Tennis

Overall Rating:

  • Layout 10/10
  • Odds value 9/10
  • Sport variety 8/10
  • Market variety 9/10
  • Streaming videos 0/10
  • Bonus 9/10 LIVE BETTING