Partygaming and Bwin in Merger talks

According to an articel in Partygaming (famous for its Pokerbrand Partypoker) is in merger talks with the Austria-based bookie It seems that the two sides are already in talks since this summer. A partnership of both brands would make sense indeed as it would merge one of the biggest poker-platforms worldwide with one of the biggest bookies worldwide. Although both already tried their luck in the fields of the other (Partygaming with Partybets and Bwin with Ongame) this meger would concentrate the two companies on their core-strenghtes and also have the advantage to open markets vice-versa where the other one is already strong. According to this article, analysts belive that also 888 and Sportingbet as well as Unibet are also evaluating possible deals.